The influence of innovativeness on on-site smartphone use among American travelers : implications for context-based push marketing
Year of publication: |
May-September 2016
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Authors: | Tussyadiah, Iis P. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 4/6, p. 806-823
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Subject: | Consumer innovativeness | context-based marketing | push recommendation | smartphones | travel applications | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Innovation | Tourismus | Tourism |
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