The influence of Instagram likes on consumer attitude and purchase intention of e-commerce users in Bosnia and Herzegovina
Year of publication: |
2022
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Authors: | Grcić-Rešidović, Erna ; Mekić, Ensar |
Published in: |
Economic review : journal of economics & business. - Tuzla : [Verlag nicht ermittelbar], ISSN 2303-680X, ZDB-ID 2580618-X. - Vol. 20.2022, 1, p. 3-16
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Subject: | consumer attitude | involvement onseller's Instagram | attitude towards the seller's | Instagram account | purchase intention | e-commerce | s-commerce | SNS (social networking sites) | Social Web | Social web | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Bosnien-Herzegowina | Bosnia and Herzegovina | Virales Marketing | Viral marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.51558/2303-680X.2022.20.1.3 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; Z13 - Social Norms and Social Capital |
Source: | ECONIS - Online Catalogue of the ZBW |
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