The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Jeanine Chang, Xuan Bai, and Julie Juan Li
Year of publication: |
2015
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Authors: | Chang, Jeanine ; Bai, Xuan ; Li, Julie Juan |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 2, p. 73-93
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Subject: | institutional forces | opportunism | marketing capability | relationship extendedness | emerging markets | Joint Venture | Joint venture | Schwellenländer | Emerging economies | Institutionenökonomik | Institutional economics | Internationale Unternehmenskooperation | International business cooperation | Multinationales Unternehmen | Transnational corporation |
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