The influence of interpersonal motivation on Polish consumers' online brand-related activity
Magdalena Brzozowska-Woś, Bruno Schivinski
| Year of publication: |
2019
|
|---|---|
| Authors: | Brzozowska-Woś, Magdalena ; Schivinski, Bruno |
| Published in: |
Argumenta oeconomica. - [Wrocław] : [Wrocław University of Economics], ZDB-ID 2892843-X. - Vol. 43.2019, 2, p. 213-231
|
| Subject: | consumer's online brand-related activities | COBRAs | susceptibility to interpersonal influence | Polish Internet users | Polen | Poland | Konsumentenverhalten | Consumer behaviour | Internet | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15611/aoe.2019.2.09 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012284894