The influence of intra-national cultural heterogeneity on product standardisation and adaptation: A qualitative study
Year of publication: |
2013
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Authors: | Poulis, Konstantinos ; Poulis, Efthimios |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 30.2013, 4 (12.7.), p. 357-383
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Saved in:
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