The influence of involvement on the endowment effect : the moveable value function
Year of publication: |
2010
|
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Authors: | Saqib, Najam U. ; Frohlich, Norman ; Bruning, Edward |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 3, p. 355-368
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Prospect Theory | Prospect theory | Evolutionsökonomik | Evolutionary economics |
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