The influence of label on wine consumption: its effects on young consumers' perception of authenticity and purchasing behavior
Year of publication: |
2007
|
---|---|
Authors: | Lunardo, Renaud ; Guerinet, Richard |
Institutions: | European Association of Agricultural Economists - EAAE |
Subject: | authenticity | bottled wine | label | performance risk | perceived price | purchase intention. | Demand and Price Analysis | Food Consumption/Nutrition/Food Safety |
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