The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Year of publication: |
2003
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Authors: | Chakravarti, Amitav ; Janiszewski, Chris |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 30.2003, 2, p. 244-258
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