The influence of manufacturer attitude, brand strength and profits on distributors’ overall satisfaction : evidence from Bangladesh
Suman Prosad Saha
Year of publication: |
2017
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Authors: | Saha, Suman Prosad |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 10.2017, 1, p. 45-56
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Subject: | Distributors | Manufacturers | Fast Moving Consumer Goods Industry | Bangladesh | Bangladesch | Konsumgüterindustrie | Consumer goods industry | Industrie | Manufacturing industries | Markenimage | Brand image | Lieferantenmanagement | Supplier relationship management |
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