The influence of marketing and innovation investment on alliance type choice
Year of publication: |
2015
|
---|---|
Authors: | Sarkees, Matthew ; Luchs, Ryan |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 5, p. 626-636
|
Subject: | Marketing strategy | Innovation | Pharmaceutical industry | R&D | Strategic alliances | Resources | Strategische Allianz | Strategic alliance | Pharmaindustrie | Marketingmanagement | Marketing management | Industrieforschung | Industrial research |
-
Khanna, Rupali A., (2020)
-
Radical innovation and network evolution
Phlippen, Sandra, (2007)
-
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila, (2016)
- More ...
-
The influence of marketing and innovation investments on alliance type choice
Sarkees, Matthew, (2015)
-
The end of the Robinson-Patman act? : evidence from legal case data
Luchs, Ryan, (2010)
-
Sarkees, Matthew E., (2011)
- More ...