The influence of marketing executives in top management teams : a cross-cultural evaluation of social capital and personality
Fritz Lackhoff
| Year of publication: |
2013 ; 1. ed.
|
|---|---|
| Authors: | Lackhoff, Fritz |
| Publisher: |
[Aachen] : Apprimus |
| Subject: | Führungskräfte | Managers | Marketingmanagement | Marketing management | Persönlichkeitsmerkmal | Personality trait | Sozialkapital | Social capital | Nationalkultur | National culture | Ressourcenabhängigkeits-Ansatz | Resource dependence approach | Welt | World | Marketing | Führungskraft | Führungseigenschaft | Soziales Kapital | Topmanagement | Unternehmenskultur |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | IX, 142 S. graph. Darst. |
|---|---|
| Series: | Strategic and international management series. - [Aachen] : Apprimus, ZDB-ID 2728637-X. - Vol. No. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Dortmund, Techn. Univ., Diss., 2013 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013447012