The influence of marketing scholarship's legacy on nonprofit marketing
Year of publication: |
2013
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Authors: | Wymer, Walter |
Published in: |
International Journal of Financial Studies. - Basel : MDPI, ISSN 2227-7072. - Vol. 1.2013, 3, p. 102-118
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Publisher: |
Basel : MDPI |
Subject: | marketing history | marketing theory | nonprofit marketing | nonprofit marketing scholarship | nonprofit marketing research |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.3390/ijfs1030102 [DOI] 770864864 [GVK] hdl:10419/103577 [Handle] |
Classification: | M39 - Marketing and Advertising. Other ; L39 - Nonprofit Organizations and Public Enterprise. Other |
Source: |
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The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter, (2013)
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The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing
Wymer, Walter, (2013)
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