The influence of media characteristics on coupon redemption
Alvin Schwartz
| Year of publication: |
1966
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|---|---|
| Authors: | Schwartz, Alvin |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 30.1966, 1, p. 41-46
|
| Subject: | Werbung | Marktpsychologie | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002793732