The influence of mood on attitude-behavior consistency
Year of publication: |
2013
|
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Authors: | Elen, Maarten ; D'Heer, Evelien ; Geuens, Maggie ; Vermeir, Iris |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 7, p. 917-923
|
Subject: | Verbrauchereinstellung | Consumer attitudes | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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