The influence of multi-channel pricing strategy on price fairness and customer confusion
Year of publication: |
2019
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Authors: | Bertrandie, Laura ; Zielke, Stephan |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 5, p. 504-517
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Subject: | Multi-channel | channel integration | price differentiation | price fairness | customer confusion | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Preisdifferenzierung | Price discrimination | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour |
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