The influence of negative marketplace information on consumer attitudes toward a service establishment
Year of publication: |
2013
|
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Authors: | Smith, Ronn J. ; Knuff, David C. ; Sprott, David E. ; Spangenberg, Eric R. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 3, p. 358-364
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Virales Marketing | Viral marketing | Gastronomie | Restaurant industry | Dienstleistungssektor | Service industry |
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