The influence of network understanding on value creation in business relationships
Year of publication: |
2024
|
---|---|
Authors: | Munksgaard, Kristin B. ; Abrahamsen, Morten H. ; Frandsen, Kirsten |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 4, p. 928-951
|
Subject: | Business relationships | Network pictures | Network understanding | Relationship value | Value creation | Value perceptions | Betriebliche Wertschöpfung | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Unternehmenskooperation | Inter-firm cooperation |
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