The influence of non-product-related attributes on media brands' consumption
Year of publication: |
2022
|
---|---|
Authors: | Saulīte, Linda ; Ščeulovs, Deniss ; Pollák, Frantiések |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - ISSN 2199-8531. - Vol. 8.2022, 3, p. 1-26
|
Publisher: |
Basel : MDPI |
Subject: | consumer-based brand equity | media brand attributes | media branding | news media brands |
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