The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Year of publication: |
2008
|
---|---|
Authors: | Orth, Ulrich R. ; Bourrain, Aurelie |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 4, p. 277-287
|
Subject: | Konsumentenverhalten | Consumer behaviour | Aromastoff | Flavour | USA | United States |
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