The influence of parental styles on children's consumption
Year of publication: |
2013
|
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Authors: | Wisenblit, Joseph Z. ; Priluck, Randi ; Pirog, Stephen F. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 4, p. 320-327
|
Subject: | Consumer socialization | Children and media | Parental styles | Food regulation | Mothers' advertising awareness | Parents | Advertising | Advertising media | Influence | Children (age groups) | Kinder | Children | Werbung | Konsumentenverhalten | Consumer behaviour | Eltern | Zielgruppe | Target group | Werbewirkung | Advertising effects | Mütter | Mothers | Jugendliche | Youth | Mediennutzung | Media usage | Familie | Family |
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