The influence of perceived risk on mobile shopping cart abandonment
Year of publication: |
2024
|
---|---|
Authors: | Rodrigues, Maria Antónia ; Proença, João F. ; Soares, Inês |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 2, p. 152-169
|
Subject: | Mobile commerce | mobile shopping | perceived risk | shopping cart abandonment | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Risiko | Risk |
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