The influence of personal character on information communication and activity effect
Year of publication: |
2007
|
---|---|
Authors: | Wu, Shwu‐Ing |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 25.2007, 7, p. 746-771
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Generation and dissemination of information | Marketing communications | Social marketing | Target audience | Market segmentation |
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