The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
Year of publication: |
2019
|
---|---|
Authors: | Nam, Yoonjae ; Lee, Hyung Seok ; Jun, Jong Woo |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 6, p. 867-885
|
Subject: | advertising effectiveness | IPTV | Mobile TV | Pre-roll advertising | VOD | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications |
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