The influence of price and brand on the purchasing intensions of Arab women : an empirical study
A.M. Sakkthivel, Gouher Ahmed, Christian Tabi Amponsah, Gerry Nkombo Muuka
| Year of publication: |
2022
|
|---|---|
| Authors: | Sakkthivel, A. M. ; Ahmed, Gouher ; Amponsah, Christian Tabi ; Muuka, Gerry Nkombo |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 28.2022, 2, p. 141-161
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| Subject: | brand | Middle East | price | purchase intentions | women consumers | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Mittlerer Osten | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Arabische Staaten | Arab countries | Weibliche Arbeitskräfte | Women workers | Preismanagement | Pricing strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2022.123284 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013253134