The influence of print advertisement organization on odd‐ending price image effects
Year of publication: |
2002
|
---|---|
Authors: | Coulter, Keith S. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 11.2002, 5, p. 319-334
|
Publisher: |
MCB UP Ltd |
Subject: | Pricing | Advertising | Consumer behaviour |
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