The Influence of Product Knowledge and Brand Name on Internal Price Standards and Confidence
Year of publication: |
1993
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Authors: | Biswas, A. ; Sherrell, D.L. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 10.1993, 1, p. 31-46
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