THE INFLUENCE OF PROJECT MANAGEMENT ON ECONOMIC ACTIVITIES PLANNING IN BROD-POSAVINA COUNTY

Croatian economy in the past years has gone through, or is still going through two periods of recession. The first period from 1998 to 1999 and the second that occurred in 2008 and is still lasting. Nine years period of economic growth occurred between these two periods. These economic trends had a significant influence on the economy of Brod- Posavina County, that found its model of economic solutions focused to the increase of production. The purpose of this article is to determine the correlation between the success of companies in Brod- Posavina County and use of local resources (incentives of Ministry of Entrepreneurship and Crafts) and international programs (CARDS, PHARE, ISPA and SAPARD, IPA) for the promotion of economic activities and entrepreneurs competitiveness. Conducted research showed the actual effect of prepared, nominated and completed projects on economic growth or economic survival of businesses, regardless of company size. Study is based on an analysis of economic situation of Brod- Posavina County in segment of large companies, middle and small entrepreneurs and craftsmen during the economic crisis in period 2008 to 2011, which caused stagnation of economic activities. Study specifically observes businesses participating in preparation and submission of projects, concerning the source of funding. SWOT analysis showed that the main problem of entrepreneurs is to organize survival of entrepreneurs companies, without investments in development or new products adjusted to market figured out. Management activities must be directed to find a solution to increase the economic activities through quality projects whose effects are measurable and which obtain new employment and bonuses to the company. The result is adaptation to the market through new products or services.