The influence of purchase motivation on perceived preference uniqueness and assortment size choice
Sarah C. Whitley, Remi Trudel, Didem Kurt
| Year of publication: |
December 2018
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|---|---|
| Authors: | Whitley, Sarah C. ; Trudel, Remi ; Kurt, Didem |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 4, p. 710-724
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| Subject: | hedonic | utilitarian | purchase motivation | perceived preference uniqueness | assortment size choice | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucy031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951044