The influence of real women in advertising on mass market fashion brand perception
Year of publication: |
2011
|
---|---|
Authors: | Aagerup, Ulf |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 15.2011, 4, p. 486-502
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand personality | User imagery | Fashion | Clothing | Women | Individual psychology |
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