The influence of relationship marketing orientation on brand equity in banks
Dhanushanthini Yoganathan; Charles Jebrajakrithy; Paramaporn Thaichon
| Year of publication: |
2015
|
|---|---|
| Authors: | Yoganathan, Dhanushanthini ; Jebrajakrithy, Charles ; Thaichon, Paramaporn |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 26.2015, p. 14-22
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| Subject: | Relationship Marketing Orientation (RMO) | Brand Equity | Dimensions of RMO | Banks | Social exchange theory | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Bank | Markenimage | Brand image | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347849