The influence of religion on attitudes towards the advertising of controversial products
| Year of publication: |
2004
|
|---|---|
| Authors: | Fam, Kim Shyan ; Waller, David S. ; Erdogan, B.Zafer |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 5, p. 537-555
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