The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Year of publication: |
2014
|
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Authors: | Abosag, Ibrahim ; Farah, Maya F. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 11/12, p. 2262-2283
|
Subject: | Saudi Arabia | Loyalty | Brand image | Arla foods | Boycotting | Religious animosity | Markenimage | Indien | India | Saudi-Arabien | Religion | Konsumentenverhalten | Consumer behaviour | Konsumentenboykott | Consumer boycott | Beziehungsmarketing | Relationship marketing | Herkunftsbezeichnung | Designation of origin |
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