The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Year of publication: |
2013
|
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Authors: | Fornari, Edoardo ; Fornari, Daniele ; Grandi, Sebastiano ; Menegatti, Mario |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 6, p. 617-624
|
Subject: | Private label | Retailing-mix levers | Assortment | Pricing policies | Grocery retailing | Italien | Italy | Handelsmarke | Store brand | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Marktanteil | Market share | Sortiment | Retail assortment | Lebensmittelhandel | Food trade | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price |
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