The influence of self-congruity on customer loyalty of coffee shops : evidence from global-chain and local-chain coffee shops in Indonesia
Dela Anjani, Ike Janita Dewi
| Year of publication: |
2020
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| Authors: | Anjani, Dela ; Dewi, Ike Janita |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 2, p. 121-133
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| Subject: | customer loyalty | global versus local coffee shops | self-congruity | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Beziehungsmarketing | Relationship marketing | Kaffee | Coffee | Kaffeesektor | Coffee sector | Kundenzufriedenheit | Customer satisfaction | Kaffeeanbau | Coffee farming | Gastronomie | Restaurant industry | Kundenbindung | Customer retention | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/amj.v12i2.12902 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503618