The influence of self-construal on consumer responses to sizing discrepancy
Year of publication: |
2023
|
---|---|
Authors: | Hyeyoon, Jung ; Magnusson, Peter ; Peng, Yi |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 6, p. 1325-1343
|
Subject: | Purchase intention | Self-construal | Sizing discrepancy | Vanity sizing effect | Konsumentenverhalten | Consumer behaviour | Betriebsgröße | Firm size | Persönlichkeitspsychologie | Personality psychology |
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