She loves the way you lie : size-related self-concept and gender in vanity sizing
Year of publication: |
March 2018
|
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Authors: | Ketron, Seth ; Williams, Miranda |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 248-255
|
Subject: | Vanity sizing | Size-related self-concept | Gender | Perceived deception | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Geschlecht | Persönlichkeitspsychologie | Personality psychology | Betriebsgröße | Firm size |
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