The influence of service quality and trade show effectiveness on post‐show purchase intention
Year of publication: |
2011
|
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Authors: | Gottlieb, Udo R. ; Brown, Mark R. ; Drennan, Judy |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 45.2011, 11/12, p. 1642-1659
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Trade show | Effectiveness | Services | Visitor | Organiser | Trade fairs | Customers |
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