The influence of social media marketing on apparel brands' customers' satisfaction : the mediation of perceived value
Year of publication: |
2020
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Authors: | Yang, Yongzhong ; Khan, Zobi ; Zhang, Yu |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 25.2020, 2, p. 167-188
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Subject: | social media marketing perceived value | customers' satisfaction | apparel brands | social media strategic use | social media | Social Web | Social web | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Beziehungsmarketing | Relationship marketing |
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