The influence of social regard on the customer–service firm relationship : the moderating role of length of relationship
Year of publication: |
2009
|
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Authors: | Sabiote, Estela Fernández ; Román, Sergio |
Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 24.2009, 4, p. 441-453
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Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Virales Marketing | Viral marketing | Finanzdienstleistung | Financial services | Friseurhandwerk | Hairdressing industry | Spanien | Spain |
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