The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Dieneke Van de Sompel and Iris Vermeir
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Van de Sompel, Dieneke ; Vermeir, Iris |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 5, p. 575-582
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| Subject: | Advertising effectiveness | children's consumer behaviour | attractive peer models | development | self-worth | physical appearance | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Werbewirkung | Advertising effects | Werbung | Advertising | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12302 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620070