The influence of source credibility on communication effectiveness
Carl I. Hovland and Walter Weiss
| Year of publication: |
1965
|
|---|---|
| Authors: | Hovland, Carl Iver ; Weiss, Walter |
| Published in: |
Advertising management. - Homewood, Ill. : Irwin. - 1965, p. 339-352
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Public Opinion Quarterly. 1951-52 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002970931