The influence of the image of a product's region of origin on product evaluation
Year of publication: |
2003
|
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Authors: | van Ittersum, Koert ; Candel, Math J. J. M. ; Meulenberg, Matthew T. G. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 56.2003, 3, p. 215-226
|
Publisher: |
Elsevier |
Saved in:
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