The influence of the phonetic elements of a name on risk assessment
Year of publication: |
2020
|
---|---|
Authors: | Botner, Keith A. ; Mishra, Arul ; Mishra, Himanshu |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2020, 1, p. 128-145
|
Subject: | decision-making | linguistics | phonetic symbolism | risky prospects | probability | phonetic score |
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