The influence of title sponsorships in sports events on stock price returns
Year of publication: |
2015
|
---|---|
Authors: | Kudo, Masaki ; Ko, Yong Jae ; Walker, Matthew ; Connaughton, Daniel P. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/15, 2, p. 118-137
|
Subject: | title sponsorship | event study analysis | sponsorship announcement | sock price | image congruence | NASCAR | PGA | LPGA | Sponsoring | Sponsorship | Börsenkurs | Share price | Sportveranstaltung | Sport event | Ereignisstudie | Event study | Ankündigungseffekt | Announcement effect | Sport | Sports | Sportmarketing | Sports marketing |
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