The influence of virtual reality in e-commerce
Jesus Martínez-Navarro, Enrique Bigné, Jaime Guixeres, Mariano Alcañiz, Carmen Torrecilla
| Year of publication: |
2019
|
|---|---|
| Authors: | Martínez-Navarro, Jesus ; Bigné Alcañiz, J. Enrique ; Guixeres, Jaime ; Alcañiz, Mariano ; Torrecilla, Carmen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 475-482
|
| Subject: | Virtual reality | E-commerce | V-commerce | Sense of presence | Head-mounted display | Virtual experience | Virtuelle Realität | Electronic Commerce | Online-Handel | Online retailing | Social Web | Social web | Internet | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team | Experiment | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023993