The Influence of Website Design, Price, Trust and Security on Product Purchases Through Online Shopping

The use of the Internet provides new prospects for sahawan based online, on products that present. Based entrepreneurs online should need to know the factors that affect the customer un tuk buy online . The purpose of this study is to analyze the influence of website design, price, trust , and security for purchasing products through online shopping.This study uses a technique used in sampling in this study is SmartPLS version 3, with a sample of 200 respondents en. The data collection questionnaire using Smart Partial Least Square, premises n software Smart PLS. The sample was chosen randomly from lectures and students at Jakarta State University and the general public. The results of previous studies indicate that there is a positive influence of website design, trust and safety on purchasing fashion products through online shopping, but there is no positive effect of prices on purchasing fashion products through online shopping