The influence of e-relationship quality and e-service quality on customer loyalty in the context of Flipkart online retailer services
Year of publication: |
2018
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Authors: | Menon, Balakrishnan |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 17.2018, 1/2, p. 121-137
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Subject: | E-service quality | E-relationship quality | Customer loyalty | Flipkart | Relationship marketing | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Website |
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