The influence of social media addiction on compulsive buying behaviour : a comparative analysis of LGBT+ and heterosexual consumers
Year of publication: |
2023
|
---|---|
Authors: | Maccarrone-Eaglen, Agata ; Schofield, Peter |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 1, p. 98-121
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kaufsucht | Compulsive buying | Virales Marketing | Viral marketing |
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