The Influence of Social Media Behavior of University Students in Lebanon on Their Purchasing Habits : The Mediating Effect of E-Word-of-Mouth
Year of publication: |
2019
|
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Authors: | Moukaddem Baalbaki, Annelie |
Other Persons: | Jiryes Azzam, Nadia (contributor) ; El-Kassar, Abdul-Nasser (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Studierende | Students | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Libanon | Lebanon | Hochschule | Higher education institution |
Extent: | 1 Online-Ressource (8 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing and Branding Research 4 (2017) 303-309 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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