The influence of website design on customer online trust and perceived risk towards purchase intention : a case of O2O commerce in Indonesia
Year of publication: |
2018
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Authors: | Permatasari, Anggraeni ; Kartikowati, Mayci |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 21.2018, 1, p. 74-86
|
Subject: | O2O commerce | website design | customer online trust | perceived risk | purchase intention | Electronic Commerce | E-commerce | Website | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Indonesien | Indonesia |
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